Girlhood, Uninterrupted.
The Secret to Stress-Free Periods for Girls Revealed for Retailers
The Market Opportunity
$1,028.7 million by 2030.
Back in 2020, the market value stood at $630 million, so we're looking at a remarkable doubling in just a decade [1].
This surge is fuelled by heightened awareness of feminine hygiene and a broader spectrum of period care options. Although some social taboos persist, proactive government initiatives are playing a significant role in breaking the stigma, thereby increasing demand for these products across the country.
Consumers are also gravitating towards alternatives like menstrual cups, reusable pads, and period underwear, signaling a clear shift towards innovative and eco-friendly choices.
This trend is not just about convenience but also reflects a growing commitment to sustainability and personal health.
Girls Aged 10 - 15 Make Up 6.1% of Australia's Total Population [2].
Parents and caregivers want to know their daughters are ready for the journey of menstruation. This stage is full of physical and emotional changes, so strong support is key for their comfort and confidence. It's important that girls are informed, know what to expect, and understand how to manage their cycles while staying healthy.
Our products are great for this, offering instructions, info, and advice through QR codes on our packs. Plus, we share age-appropriate resources on social media, via emails, in the media, and on our website that speak directly to the key causes of period-related anxiety among girls.
As a retailer, you can play a crucial role in providing essential products and creating a safe, trusted space for girls and their parents. Your support can help them face the challenges of adolescence with confidence, armed with the period care essentials they need.
Eltee Sydney: The Ultimate Choice for Girls and Their Parents
Advanced Protection
Our period support essentials provide unmatched protection, thanks to innovative features incorporated into our products.
Crafted for Confidence
Designed to tackle common fears like leaking, bulkiness, and odours, Eltee Sydney period support essentials boost girls' confidence during their periods.
Mother Nature Approved
With reusable products made from natural fabrics like bamboo and cotton, we champion sustainability and reduce landfill impact.
This matters to increasingly sustainability-focused families.
Education and Information
We provide essential resources to help girls understand their period and support parents and carers in guiding them through the adjustment.
Info is provided via QR code on our packaging, through social media and there's an abundance of information available on our website.
BENEFITS FOR RETAILERS
Browse Our Collections
Girls Period Undies
Our Period Underwear for Girls are her secret confidence keeping armour.
Leaks are kept at bay with our exclusive game-changing 'Bumpers', so she can focus on being her full, authentic self all day long.
Girls Period Swim Undies
Period-proof any one-piece swimsuit - even squad swim gear - with our Girls Period Swim Underwear.
Now she can hit the beach, chill out poolside or master your metres without a second thought.
Girls First Period Kits
First period kit. Her ULTIMATE first period pack or a back-up stash for her locker or school bag.
Loaded with lots of different period care options, so she can try and test the period protection that works for her.
Girls Period One-Piece Swimwear
Say hello to the game-changer for every tween and teen swimmer out there - our One-Piece Sport Swimsuit with Fail-Safe Leakproof Period Protection!
Complies with Swimming Australia’s 'Inclusive Swimwear Policy'.
Wholesale Pricing
We offer competitive wholesale pricing, typically set at 50% of our Recommended Retail Price (RRP).
For those looking to make larger volume orders, we provide additional discounts for orders exceeding 500 units. To access our wholesale pricing, a Minimum Order Quantity (MOQ) is required.
Our products are thoughtfully designed to attract both girls and their parents, making them an excellent addition to your retail offerings. These products come in handy cardboard displays that effortlessly fit into standard shelf spaces. For those interested in promotional retail displays, we offer custom options at an additional cost.
FYI for Australian customers: Period underwear is GST-exempt under Australian guidelines, so GST should not be charged. To support your sales and marketing efforts, we provide a comprehensive asset library via Google Drive. This library includes a variety of resources such as social media assets, poster and brochure artwork, lifestyle images, demo videos, and product shots.
Partnering with us will attract girls and their parents to your store by offering a solution they really need—period products that tackle their anxieties head-on, keeping them confident and engaged in activities crucial for their growth.
Make your store the go-to destination for delivering comfort & confidence to the next generation of fierce females.
Customers Love Us
Ready to make a positive impact on girls' lives?
Join us in supporting the next generation with the reliable, safe, and empowering period care they deserve!
Use form below to ask us questions and/or apply to become and Eltee Sydney stockist.