Our Mission

Sarah Greenaway CEO Eltee Sydney period underwear australian small business our mission

Helping girls stay in sport with innovation-packed periodwear that works harder.

At Eltee Sydney, our mission is to create functional periodwear that empowers girls to keep moving, no matter what time of the month it is. We’re here to safeguard the love of movement and sport that so many girls develop early in life but all-too-often lose when their first period or early cycle years create challenges.

Our innovative periodwear helps girls overcome these obstacles. With features like leak-locking side barriers and revolutionary period swim underwear that blocks water out while locking flow in, Eltee Sydney redefines what’s possible. Every product we create is crafted for comfort, confidence, and seamless integration into active lifestyles, so girls can focus on what they love without limits.

Periods commonly become a barrier that leads to skipping training or even quitting sport altogether. We’re reshaping the early period years experience, ensuring girls don’t miss out on the social connections, physical and mental health benefits, and positive habits that come with staying active and engaged in sport and movement-based activities.

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