From Fear to Confidence
Be the pharmacy that empowers young girls and eases parents' minds with our top-tier early period care products.
The Market Opportunity
$1,028.7 million by 2030.
Back in 2020, the market value stood at $630 million, so we're looking at a remarkable doubling in just a decade [1].
This surge is fuelled by heightened awareness of feminine hygiene and a broader spectrum of period care options. Although some social taboos persist, proactive government initiatives are playing a significant role in breaking the stigma, thereby increasing demand for these products across the country.
Consumers are also gravitating towards alternatives like menstrual cups, reusable pads, and period underwear, signaling a clear shift towards innovative and eco-friendly choices.
This trend is not just about convenience but also reflects a growing commitment to sustainability and personal health.
Girls Aged 10 - 15 Make Up 6.1% of Australia's Total Population [2].
Pharmacists are one of the most trusted health professionals and public opinion surveys have shown that 84% of adults trust the advice they receive from pharmacists [3].
They're also the most frequently accessed health professionals – on average, every person visits a community pharmacy in Australia 18 times each year.
A proportion of these are the parents, carers and supporters of these girls.
They're looking for solutions that offer peace of mind and support for girls who are adjusting to the first period of the early years of their cycle.
And they're seeking out information to educate them, too.
KEY BENEFITS
Advanced Protection
Our period support essentials provide unmatched protection, thanks to innovative features incorporated into our products.
Crafted for Confidence
Designed to tackle common fears like leaking, bulkiness, and odours, Eltee Sydney period support essentials boost girls' confidence during their periods.
Mother Nature Approved
With reusable products made from natural fabrics like bamboo and cotton, we champion sustainability and reduce landfill impact.
This matters to increasingly sustainability-focused families.
Education and Information
We provide essential resources to help girls understand their period and support parents and carers in guiding them through the adjustment.
Info is provided via QR code on our packaging, through social media and there's an abundance of information availble on our website.
Browse Our Collections
Girls Period Undies
Our Period Underwear for Girls are her secret confidence keeping armour.
Leaks are kept at bay with our exclusive game-changing 'Bumpers', so she can focus on being her full, authentic self all day long.
Girls Period Swim Undies
Period-proof any one-piece swimsuit - even squad swim gear - with our Girls Period Swim Underwear.
Now she can hit the beach, chill out poolside or master your metres without a second thought.
Girls First Period Kits
First period kit. Her ULTIMATE first period pack or a back-up stash for her locker or school bag.
Loaded with lots of different period care options, so she can try and test the period protection that works for her.
Girls Period One-Piece Swimwear
Say hello to the game-changer for every tween and teen swimmer out there - our One-Piece Sport Swimsuit with Fail-Safe Leakproof Period Protection!
Complies with Swimming Australia’s 'Inclusive Swimwear Policy'.
Customers Love Us
Ready to make a positive impact on girls' lives?
Order your free sample of Eltee Sydney's period underwear today and see firsthand how our products can provide comfort and confidence to both girls and their families.
Join us in supporting the next generation with the reliable, safe, and empowering period care they deserve!